Burns & McDonnell Marketing Manager (California) in Concord, California
The California Marketing Manager manages the preparation and execution of Burns & McDonnell's California marketing efforts in relation to business plans and proposals. This position will provide strategic direction to their assigned business unit(s) by managing the marketing plan for each client/project.
Manages the preparation of the regional business plan. Be involved in our strategic plan and help drive strategic initiatives to further the business plan.
Coordinates across all market/business lines in California and lead capture/pursuit activities
Leads and manages the regional marketing team assigns resources to proposal and marketing activities.
Manages the market assessment, client research, and business analysis process.
Develops region-wide systems, procedures, and resources.
Presents at marketing support staff meetings as needed
Acts as liaison for internal communication of region-wide marketing news and developments.
Manages a reporting system for marketing costs; reviews marketing performance summaries.
Manages capture planning, proposal preparation; helps decide go/no-go decisions and strategies.
Manages the maintenance of local contacts and leads database.
Prepares interview teams; contributes marketing expertise in project kick-off meetings.
Develops marketing-specific materials.
Manages the overall quality of marketing procedures, people, and products to optimize process efficiencies.
Attends professional organizations and conferences; builds professional network.
Develop and implement promotional initiatives.
Responsible for recruitment, development, training, retention, and evaluating the performance of the marketing team.
Act as pursuit manager for key pursuits and accounts as needed
All other duties as assigned.
Bachelor's degree in marketing or a related field.
Minimum 10 years of experience either as an A/E professional, in marketing, or sales with a professional services firm.
Superior technical writing abilities.
Excellent written & verbal communication skills.
Primary Location US-CA-Brea
Other Locations US-CA-Concord, US-CA-San Francisco, US-CA-Los Angeles
Travel: Yes, 15 % of the Time
Req ID: 211702